多重防堵機制!Appier用人工智慧防數位廣告詐騙

            <![CDATA[<div style="clear: both; text-align: center;"><br /></div><table align="center" cellpadding="0" cellspacing="0" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-Gkq7BNmNan4/WjDpJ6ukvZI/AAAAAAAA8bw/nBI0o9zZJfw0jisxsoGYnJYUOD5lFj4SACLcBGAs/s1600/%25E5%259C%2596%25E4%25BA%258C%25EF%25BC%259AAppier%25E6%258A%2580%25E8%25A1%2593%25E9%2595%25B7%25E6%259A%25A8%25E5%2585%25B1%25E5%2590%258C%25E5%2589%25B5%25E8%25BE%25A6%25E4%25BA%25BA%25E8%2598%2587%25E5%25AE%25B6%25E6%25B0%25B8%25E5%25B1%2595%25E7%25A4%25BAAppier%25E4%25BA%25BA%25E5%25B7%25A5%25E6%2599%25BA%25E6%2585%25A7%25E5%25BB%25A3%25E5%2591%258A%25E8%25A9%2590%25E9%25A8%2599%25E9%2598%25B2%25E6%25B2%25BB%25E6%25A9%259F%25E5%2588%25B6.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="488" data-original-width="800" height="390" src="https://4.bp.blogspot.com/-Gkq7BNmNan4/WjDpJ6ukvZI/AAAAAAAA8bw/nBI0o9zZJfw0jisxsoGYnJYUOD5lFj4SACLcBGAs/s640/%25E5%259C%2596%25E4%25BA%258C%25EF%25BC%259AAppier%25E6%258A%2580%25E8%25A1%2593%25E9%2595%25B7%25E6%259A%25A8%25E5%2585%25B1%25E5%2590%258C%25E5%2589%25B5%25E8%25BE%25A6%25E4%25BA%25BA%25E8%2598%2587%25E5%25AE%25B6%25E6%25B0%25B8%25E5%25B1%2595%25E7%25A4%25BAAppier%25E4%25BA%25BA%25E5%25B7%25A5%25E6%2599%25BA%25E6%2585%25A7%25E5%25BB%25A3%25E5%2591%258A%25E8%25A9%2590%25E9%25A8%2599%25E9%2598%25B2%25E6%25B2%25BB%25E6%25A9%259F%25E5%2588%25B6.jpg" width="640" /></a></td></tr><tr><td style="text-align: center;">Appier技術長暨共同創辦人蘇家永展示Appier人工智慧廣告詐騙防治機制</td></tr></tbody></table><br />對於廣告主來說,花錢投放數位廣告,卻被取巧行為所灌水出來的詐騙成效(如下載量、點擊量)是絕對不想發生的事,為了保障客戶投放的廣告具有成效,Appier今天公佈了他們最新的『亞洲數位廣告詐騙行為研究報告』,並且透過人工智慧進行分析,來判斷是否出現廣告詐騙行為。<br /><br /><a name='more'></a><br />Appier在2017年7-8月收集了近40億筆的使用者資料進行分析,發現從廣告成效來看,惡意數位廣告詐騙將造成企業廣告投報率918%的損失,整體金額更高達65億美金,光是APP來說,有5.3%的安裝比率可能就是由詐騙而來。而以類型來分,數位網路詐騙可分為假造流量、隱形廣告、侵入式廣告、竊取點擊或是以機器人、幽靈網站進行無效的曝光、點擊等等。而Appier透過人工智慧,以高達80種不同維度、產生檢驗模型進行檢驗,一但有偵測到問題,就會提醒廣告主,也避免Appier自身的投放廣告服務受到數位廣告詐騙影響。<br /><br /><table align="center" cellpadding="0" cellspacing="0" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-tj-vMYakeT0/WjDpJxJaa1I/AAAAAAAA8b0/SlEfTnYrUj0Por3dNOAD0WqZVElM66RpQCEwYBhgL/s1600/Appier%25E8%25B3%2587%25E8%25A8%258A%25E5%259C%2596%25E8%25A1%25A8%25EF%25BC%259A%25E5%25A6%2582%25E4%25BD%2595%25E9%2581%258B%25E7%2594%25A8%25E4%25BA%25BA%25E5%25B7%25A5%25E6%2599%25BA%25E6%2585%25A7%25E6%2589%2593%25E6%2593%258A%25E6%2595%25B8%25E4%25BD%258D%25E5%25BB%25A3%25E5%2591%258A%25E8%25A9%2590%25E9%25A8%2599%25E8%25A1%258C%25E7%2582%25BA%25EF%25BC%259F%2B%25281%2529.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="607" height="640" src="https://2.bp.blogspot.com/-tj-vMYakeT0/WjDpJxJaa1I/AAAAAAAA8b0/SlEfTnYrUj0Por3dNOAD0WqZVElM66RpQCEwYBhgL/s640/Appier%25E8%25B3%2587%25E8%25A8%258A%25E5%259C%2596%25E8%25A1%25A8%25EF%25BC%259A%25E5%25A6%2582%25E4%25BD%2595%25E9%2581%258B%25E7%2594%25A8%25E4%25BA%25BA%25E5%25B7%25A5%25E6%2599%25BA%25E6%2585%25A7%25E6%2589%2593%25E6%2593%258A%25E6%2595%25B8%25E4%25BD%258D%25E5%25BB%25A3%25E5%2591%258A%25E8%25A9%2590%25E9%25A8%2599%25E8%25A1%258C%25E7%2582%25BA%25EF%25BC%259F%2B%25281%2529.png" width="242" /></a></td></tr><tr><td style="text-align: center;">何謂數位廣告詐騙,人工智慧怎麼防?</td></tr></tbody></table><br />不過網路廣告的投放技術與模式不斷更新,相對的數位廣告詐騙也是,Appier表示,透過人工智慧可快速更新辨識詐騙模式,一有新模式產生,便會自動分析歸納,快速建立新規則並且應用,以保障客戶的廣告成效。]]>        
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